Get “big-time” marketing on a “small-time” budget

Congratulations! You have made it through all of the hoops to register for your Small Disadvantaged Business Certification and have finally gotten the green light to start marketing your business. Certification letter in hand, you have been soliciting all of your contacts and hitting the phones, ready to get to work.

You know your business. You have great people, and you definitely have the skills to perform the work. But you’ve also got some roadblocks. You have little or no past performance. You don’t have an established brand. And you don’t have a way to highlight your capabilities and really sell your business unless you in front of your potential customers yourself.

Typical Challenges of a Small Disadvantaged Business:

A typical small firm doesn’t have an in-house marketing staff. On top of your other duties, you are probably creating all of your marketing materials yourself. As a new company, you don’t have a big budget for marketing because you want to get some projects under your belt first.

You may have the best company in the world, but if you don’t present it well, you will blend in with every other new SDB that is coming out of the gates doing their capabilities briefings. Or even worse, if your capabilities statement isn’t clear and concise, it could go straight into the trash, despite your best efforts.

Here are some questions to consider:

How do you make your firm stand out?
Is your message being presented in a way that gives the impression of a company that is sound, capable, and larger than it is?
Are contracting representatives and potential partners actually reading your materials?
Can someone unfamiliar with your business tell what you do in a 10-second glance at your Capabilities Statement?

This is where we come in, because Cavalry specializes in small disadvantaged businesses. Good marketing can take you from giving the impression of a brand new “mom and pop” shop to a firm with stability, longevity, and current success. With our help, it’s easy to get “big-time” marketing on a “small-time” budget.

Seamless Success for Small Business is a program that is tailored to your specific needs and budget. Choose some or all of these items and hit the ground running.

Logo Design
Branding
Capabilities Statement
Line Card
Company Brochure
Business Card
Statement of Qualifications
Website
Proposal Template
Sources Sought Template
Digital Marketing Template

Working with a company on their first proposal takes patience and resilience. We owe all our success in submitting our bid to the team at Cavalry. Bri and Kara exhibited professionalism and expertise at every step of the process. They kept us organized, motivated, and on schedule. We look forward to our next opportunity to work with the Cavalry team.

Dr. Vic Baker, CEO, EquitiFy, LLC

Cavalry Consulting always does an amazing job for us. It was really nothing short of a miracle when they helped put our last proposal together. We only had a couple of weeks to pull our team together and get a very detailed USACE proposal submitted. Although it was certainly not ideal, Michele and her team of experts jumped right in with us and made it happen. It was the best proposal we had ever submitted. I can’t imagine them doing a better job even if we had given them a reasonable amount of time!

Bryan Butler, P.E., MBA, President, Ballard CLC, Inc.

It’s been so easy working with you, thank you for your diligence and follow up to help us turn in what I think is a really good proposal. We’ll definitely work with you again.

Gypsy Holman, President, Walker River Construction, Inc.

Our company has worked with other proposal assistance firms and Cavalry is by far the best, most professional firm we’ve hired. They have become an extension of our team. They are thorough in their research of the solicitations and meticulous in ensuring our proposals meet every requirement. The results have been outstanding, successful proposals. Michele and her entire staff are fully vested in our success.

Erik M. Sell, P.E., Construction Executive, Tribal One Construction

Michele and her team at Cavalry Consulting have worked with us for a few years now, helping us with building our social media presence, recruiting media, ghost writing, and award proposals. As a fourth-generation family owned construction company, we found ourselves a little behind the ball in the digital realm – and Cavalry has guided us in making our social media viable, allowing us to better tell the stories of our project successes while painting a picture of our company’s culture. Cavalry’s understanding of our business enabled us to become more productive quickly, without having to spend much time getting them up to speed on our industry.

Chris Hawkins, COO, Hawkins Construction Company

STG Inc. was referred to Cavalry Consulting back in 2016 for a proposal to the National Park Service. Michele and Cavalry Consulting kept our team organized on deliverables and deadlines. Her vast experience with federal contracting pursuits and requirements was evident as she helped guide STG through a seamless proposal process. In addition to the National Park Service proposal, STG has had multiple successful solicitations while working with Cavalry Consulting. Michele excels at diving into the details and quickly becomes part of the team. We look forward to finding the next project to chase with Cavalry.

Brennan Walsh, President, STG Incorporated

Cavalry Consulting’s staff worked exceptionally well with the Colas Construction USA (CCUSA) proposal team in drafting and completing our recent (MATOC) proposal to the United States Corps of Engineers. Cavalry rode in and took charge immediately, organizing through a proposal compliance matrix, and shepherding the process from the beginning to a final proposal product ready to be submitted on time. In particular, CCUSA recognizes the talent and perseverance of Elisa Howard, Cavalry Consulting’s Senior Proposal Manager. We look forward to another opportunity to work with Cavalry Consulting to assist with compiling our next proposal. Well done Cavalry Consulting!

Dustin Darby, VP for Operations, Colas Construction USA