OUR TEAM
Who We Are
Michele Atkinson is our Founder and Managing Partner at Cavalry. She leverages her deep expertise in government RFPs to deliver tailored strategies that help clients navigate complex pursuits with confidence. Passionate about guiding teams to success, Michele thrives on collaborating with our clients and internal teams to develop winning approaches.
As a writer, manager, and business developer, she has been instrumental in securing over $44 billion in government contract awards. Michele’s ability to understand the unique needs of each government agency allows her to craft proposal strategies that align perfectly with their requirements. She takes pride in educating and empowering clients, ensuring they understand how to position their firms for success. Working side-by-side with subject matter experts, Michele develops original, compelling content that consistently earns higher technical ratings.
Over the past 14 years, Michele has worked on over 1,000 proposals for more than 100 clients, honing her expertise in adding value to every submission. Her ability to collaborate with diverse teams, draw insights from post-award debriefs, and leverage her relationships with contracting professionals across multiple agencies makes her an invaluable asset to any proposal effort.
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In recognition of her contributions to the industry, Michele received the prestigious “40 under 40” award from the Association of Proposal Management Professionals (APMP) in 2019. She is also a featured author in the bestselling book Gamechangers for Government Contractors. A sought-after speaker, Michele frequently presents at industry conferences, webinars, and podcasts. Additionally, she delivers customized training to help clients and proposal professionals elevate their skills and succeed in government contracting.
A native of Washington State, Michele earned her Bachelor of Arts in Communication Studies from the University of San Diego. Since 2010, she has embraced the life of an Air Force spouse, living in Idaho, Oregon, Nebraska, Illinois, Texas, and Ohio. She founded Cavalry Consulting in 2016 and launched our capture and proposal management application, Cavalry Cloud, in 2017. When she isn’t working, Michele enjoys attending concerts, playing Mario Party with her boys, spoiling her two cats and dog, and doing jigsaw puzzles.
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