Cavalry Consulting, Inc. was founded in 2016 by Michele Atkinson, an experienced Proposal Manager, Marketing Manager, and Business Development professional who found her niche in government contracting. She has consistently helped businesses win billions of dollars in contracts over the last decade, focusing primary on small disadvantaged businesses in the various SBA set-aside programs.
At times in her career, Michele has been a one-woman business development department, performing the jobs of four or more people at once. Knowing that this isn’t unique, Michele understands the pressures faced by these small firms, as there is a limited budget and limited resources – yet the pipeline must always be kept full with quality pursuits.
In her nagging quest for continuous improvement and innovation, Michele began researching and learned that this theme is in fact very common among small- and medium-sized businesses that pursue work with the government. She also realized that it is hard to find people who are “bilingual” in both marketing and government contracting. Often it’s the Presidents, General Managers, and CEOs who are writing their own marketing materials. In many small companies, there is no marketing or proposal staff, or Operations staff are tasked with providing these functions, which are outside their area of expertise. The result is that materials often lack direction, are not organized clearly, are not visually pleasing, or look like they were thrown together too quickly.
Cavalry Consulting was created to solve this problem.
As Michele delighted her early clients and demand for Cavalry’s services grew, she thoughtfully gathered a team of outstanding professionals to complement her skills and expand her resources. The Cavalry Consulting team is known as a group of “unicorns” because their uniquene expertise, background, qualifications, education, and love for proposals make them highly desirable but incredibly difficult to find!