Michele Atkinson, CF APMP, is the founder and President of Cavalry Consulting, Inc. She formed the company with her own core values of integrity, quality, and transparency as the foundation of the business.  Michele has been perfecting the art of federal proposal writing for over a decade, working closely with executives and subject matter experts to capture their unique advantages in captivating and winning proposals. Since launching Cavalry Consulting in 2016, her expertise in government contracting and proposal development has resulted in over $20 Billion in awards and earned the company dozens of repeat clients. Michele is well versed in the SBA regulations for small business set-aside contracting and is actively involved in the defense acquisition community, where she enthusiastically contributes industry perspective to enhance national security innovation.

Prior to Cavalry, Michele was employed by an 8(a) ANC contractor, performing roles from Capture Manager to Proposal Writer, Business Developer to Proposal Manager, Marketing Director to Graphic Designer, to Content Manager, to Production Manager. Most of the time, Michele was working in most of these roles at the same time, with little or no resources for support. What could have been seen as an impossible challenge, Michele took each new task as an opportunity to learn new skills that would help her grow professionally. As a result, she has incredible empathy for the small clients that Cavalry supports, and has developed tools to maximize proposal efficiency for teams with few resources.

Michele has personally performed every task that Cavalry offers. She has managed countless complex proposals, and has traveled all over the country delivering capabilities briefings and developing business. This combination is quite valuable – she knows and speaks to the government officials, and hears from their own mouths what they want to see and read in proposals and marketing materials.

Her background and experience working directly with Contracting Officers and Source Selection Personnel helped her create a company that is a perfect fit for high-performing small businesses in the government sector. She found that many of these high-performers focus intensely on performing their contracts well, and overlook the need for marketing. She understood the outstanding work that they were doing and was able to effectively tell their story through proposal writing and marketing content in a way that would resonate with their audience.

Michele has a Foundations level certification from the Association of Proposal Management Professionals (APMP). She was recently recognized for her contributions to the proposal management profession with the 2019 global “40 under 40” award, by APMP. She is currently serving as the Vice President of the Society of American Military Engineers Chicago Post. Michele regularly speaks at conferences on topics related to federal proposals.

As a military spouse, Michele is committed to military spouse employment issues and creating remote employment opportunities through the proposals and government contracting professions.


Lori Revely is Cavalry Consulting’s Chief Operations Officer and we are thrilled to have her on board. Lori brings over 17 years of Business Management experience; 10 of those years of have been in the construction industry.  Lori manages our day-to-day operations, business development, expansion activities, licensing, staff resourcing, and accounting.

Lori has a wide range of certifications in her arsenal. She is a LEAN-Certified Trainer and is USACE QC-Certified. She is also OSHA 30-certified and has won multiple Safety awards. Her recent efforts led directly to her former GC firm winning the top AGC Safety Awards for Small Business in Washington State (two years in a row). Lori can prepare comprehensive safety plans, training programs, Safety Summits, and any other major events for our clients. She is an expert in a many federal contracting specialties, including Bona Fide office expansions and the sometimes-complex registration processes for 8(a) set-asides, D&B, SAM.gov, and all facets of licensing (local, state, and federal). Adding Lori to the Cavalry team provides a new and exciting expertise that is already paying big dividends for our clients.

Lori is out and about! Lori travels quite a bit, not just because of her many Cavalry duties, but also as she serves in her role of President of the Society of American Military Engineers, Tacoma, Washington Post. Don’t be surprised if you run into her — and be sure to say “Hello”!


Elisa Howard provides proposal writing and editing expertise for Cavalry, and has extensive experience in the entire proposal management process.

After receiving a BA in English from CU-Boulder, Elisa worked as a legal secretary in Leadville, Colorado, and then became interested in the engineering field. She obtained a BS degree in Industrial Engineering at NCSU-Raleigh and first worked for General Motors as an Area Engineer. She then worked as a Manufacturing Engineer for Baxter Manufacturing in Washington.

During this time, Elisa realized how poorly Operations & Maintenance Manuals were written. After rewriting dozens of these manuals, she decided to direct her energy towards Technical Communications, which nicely blended her writing and her analytical skills. Elisa’s major client for over 10 years was Weyerhaeuser Company. She then turned her attention toward proposal services for federal contractors, and has provided proposal writing and management services in pursuit of all types of RFPs: TSB, 8(a), SDVOSB, and HUBZone, as well as Full & Open Competition.

Coming from a rambunctious family, with six brothers and two sisters, Elisa learned early how to play well with others. She has excellent skills as a Project Manager and is able to corral lots of kittens.


Stacey Duwe, CP APMP has 15+ years of professional writing experience and 10+ years’ experience providing proposal and content management services. Since 2011, Stacey has been providing proposal management and content writing and management services as a consultant, assisting businesses with content curation, developing new content, refining existing content and strategic messaging, and supporting sales in winning new business on the most complex, highest revenue, strategic deals.

With vast experience across sectors, Stacey has managed the RFP process on federal, state and local government, and commercial opportunities across a range of industries, including construction, IT, healthcare, business process outsourcing, energy, financial services, education, and more. Stacey has dedicated her entire career to proposal and content management and loves helping clients WIN!

Stacey earned her BA in English and women’s studies from Cleveland State University in Cleveland, OH. She is an active member of The Association of Proposal Management Professionals (APMP) and has earned both Foundation and Practitioner Level Certifications. She currently serves as the Vice Chair on the APMP Greater Midwest Chapter Board of Directors and will serve as Chapter Chair in 2020. She previously served as Secretary (2018) and Publications Chair (2017). Stacey was also named to APMP’s inaugural 40 under 40 class.


George Cornwell, P.E., has 35 years of experience with the US Army Corps of Engineers in Kansas City working Hydrology and Hydraulics Engineering, Project Management, and all issues pertaining with the District’s Architect-Engineering contracts.

George graduated from the University of Missouri – Rolla with a Bachelor of Science degree in Civil Engineering, and after graduation he received a Master of Science degree in Water Resources Engineering from the University of Kansas while working full time. He is a Registered Professional Engineer in the State of Missouri.

George’s most pertinent experience during these years was his experience in chairing Selection Boards for the following contract types: Architect-Engineer, Construction, Design-Build, Environmental Remediation, and other Services. These contracts included Firm Fixed Price and Cost Reimbursement vehicles. In all, he chaired nearly one hundred Selection Boards with a total acquisition value of approximately $3.5 billion. During his last two years with the District his full time job was to chair a different Selection Board nearly every week. During his career he developed an in-depth understanding of the Federal marketplace – the terminology and the processes for contract announcement and selection. The experience that George accumulated included analyzing, evaluating, and discussing over one thousand proposals.

During his Federal career George always stressed the need for successful Quality Control processes and reviews. When chairing Section Boards nothing was more important than ensuring that the proposals show the effects of Quality Control reviews and are compliant with the requirements of the solicitation.

After George left Federal service in 2011, he pursued work as a Federal business development consultant. His extensive knowledge of Federal contracting and contract selection procedures proved invaluable as he continued to be involved in Federal contracting by consulting with many firms, both large and small, that were in pursuit of Federal contracts. During this time he also performed as a Proposal Manager, leading the development of proposals for Federal and international projects.


Jane Bensel has 20 years of experience in the A-E Marketing and Proposal sector with a focus on our SF330 proposals. Jane manages complicated, comprehensive proposals, while developing effective, memorable, and smart marketing materials. She is an effective communicator and has extensive experience developing winning strategies for winning proposals!

Jane is a rock star at coordinating efforts to meet tight proposal deadlines. This skill, along with her strong organizational, writing and editing skills, makes responding to complicated RFPs seem easy. Since she has worked on numerous winning proposals for large Federal Government contracts, Jane is able to efficiently and thoroughly parse the requirements of owner RFPs and RFQs, effectively communicate those to clients, and diligently manage the effort responding to them. She understands the engineering profession, has superb attention to detail, and is an effective communicator in written and oral forms.

“What’s more, she is a joy to work with!”, states one of her favorite clients. Jane joined the Cavalry team in early 2018 and is, in fact, a joy! She and her family recently moved back to the Boston area so that they could enjoy living near their extended families and many friends.


Valeria Tracey provides proposal development support and compliance; proposal, project narrative, and resume writing; and social media and marketing development. In addition, she has a keen eye for graphic design and understands the best way to visually appeal to different audiences. Taking pride in her work is important to her, and she is never satisfied until it meets the high standards that she sets for herself. Valeria is very organized and efficient, bringing new and unique ideas into each project. She is an incredible asset to our team!

Valeria is a self-proclaimed overachiever, having completed three grades in one school year, and graduating from college with a 3.91 GPA. She earned a Bachelor’s Degree from the University of South Florida, specializing in Social Sciences Education, in the hopes of becoming the greatest teacher that ever lived. The twists and turns of military life changed those plans and led her to an offer to be mentored in an industry that she didn’t know existed but quickly became fascinated by. She hasn’t looked back ever since.

As an active duty military spouse born and raised in Puerto Rico, Valeria speaks English, Spanish, and Military Acronym. Not only that, she can deliver a proposal anywhere in the country right on time. Don’t think she has walked away from teaching for good! Next on her list is the development of a proposal management curriculum geared toward small businesses to help them navigate the federal marketplace in an accessible way.


Michael (Mike) Coggin, PE, is Cavalry’s expert for design-build and complex construction opportunities, providing Program Management support, Subject Matter Expert content, 8(a) Program Development, and customized Business Development Services.

Mike recently retired from a 33-year career with the US Department of the Army and has been a licensed registered engineer in Texas since 1986. He received his Bachelor of Science from Texas A&M University (go Aggies!) and is also a graduate of an Army Management Staff College. During his career with the Army, Mike was responsible for Department of Defense projects totaling more than $3 billion, and he wore many hats: US Agency for International Development, Chief of Party in Baghdad, Iraq; Chief of Engineering at Fort Hood, TX; and Facility Manager at Brooke Army Medical Center, TX.

Project highlights include the construction of a $50 million Fire Training School at Goodfellow AFB in San Angelo, TX, and a $1.5 billion Iraq Reconstruction Program, where he managed the construction and design of 67 projects that rebuilt the infrastructure across the country. Mike’s last project in his Department of the Army career was the much-needed and highly anticipated $750 million medical center expansion and renovation of Brooke Army Medical Center (BAMC) at Fort Sam Houston, Texas.

Since retiring from public service, Mr. Coggin has worked in the private sector, most recently as Vice President of a construction firm and a design firm, both of which received federal contracts under his guidance.

Mike’s considerable knowledge of the federal acquisition and contracting processes, along with his strong relationships and interpersonal skills, truly make him an invaluable part of the Cavalry team. He is our “not-so-secret weapon” to deliver the best possible outcomes for our clients through business and proposal development, contract preparation, negotiations, and contract modifications.


Hoover Li is a freelance graphic designer with 20 years of experience in designing advertisements, annual reports, brochures, conference and marketing materials, logos, newsletters, and magazine layout. He is organized, resourceful and highly adaptable to meeting deadlines. 

A 1992 graduate of the University of Oregon, Visual Design B.F.A. program with emphasis in printmaking, Hoover has utilized his range of skills in designing for numerous construction firms and associations, book publishers, planners (local, national and international conferences), gardening publications, and marketing firms.

After graduating high school on the big island of Hawaii, Hoover attended University of Hawaii at Manoa on Oahu from 1986–1990, before transferring to the University of Oregon to complete his degree. Tennis, adventure games, and enjoying the outdoors are what keep his mind disciplined and focused. 


Kate Brough provides web development and online support to the Cavalry Consulting team.With over a decade of web development experience, Kate brings your marketing to the world wide web. Her background in graphic design and branding ensure that your presentation is cohesive from concept, to print, to online presence. Whether you need a full overhaul of your online strategy, reorganization of your material, migration from platform to platform, or troubleshooting on a project that has you confounded, Kate is your girl.

Kate’s journey in marketing began at Merrimack College with a business administration degree with a concentration in marketing and double majors in digital media and social/organizational psychology in 2003.  Her formal education continued with a Masters of Business Administration from The Citadel Graduate College concentrating on training and human factors in 2007. For the past 10 years, she worked as a freelance web development and branding specialist supporting numerous businesses in their pursuit of a unified branding strategy and online presence, with specific emphasis on WordPress development, HTML, CSS, and custom graphic design.

As an active duty military wife for 12 years, Kate has experience living across the United States and working remotely. Currently, her husband serves in the Reserves, which keeps them on the East Coast as they raise their two young children, dog, and two cats.


Tom Cogger is the Digital Media Producer at Cavalry Consulting, Inc, and brings the highest caliber of professional photography and videography services to our clients.

Tom has photographed and videotaped construction projects on numerous military bases across the U.S., and understands the special requirements for such locations. Tom’s work is seen in several industries, including construction, television advertising, tourism, public relations, academia, extreme sports, and weddings.

His passion for videography and photography began in his youth, and to this day it is rare to see him without a camera. Tom attended The Art Institute of Seattle and graduated with a degree in Digital Video Production, which propelled him headfirst into his career as a multi-faceted digital media specialist.

He has conceived, pitched, and produced numerous marketing campaigns ranging from the tourism industry to automotive commercials; as well as informative pieces for clients such as Washington State University and the YMCA. His concepts and imagery evoke emotion while gracefully conveying a clear message.

Tom’s most advantageous resource is his broad knowledge of the production process and experience in nearly every role – both on set and off. From photography to audio engineering, scriptwriting to post-processing, there is very little he cannot do. Due to his comprehensive understanding of this complex workflow, he has the ability to accurately foresee and prevent potential conflicts; develop positive team participation; and bring each project to a successful conclusion.