Lori Revely is Cavalry Consulting’s President/CEO and leads the company with our core values of integrity, quality, and transparency as the foundation of the business. With over 20 years of Business Management experience and 14 of those years of having been in the construction industry, Lori manages our operations, business development, expansion activities, licensing, and staff resourcing.  What excites her the most about this career is growing the Cavalry team and educating the A/E/C industry about our firm so that she can help businesses win work.  Lori has traveled all over the country delivering capabilities briefings and developing business. This combination is quite valuable – she knows and speaks to the government officials and hears from their own mouths what they want to see and read in proposals and marketing materials.

Lori has a wide range of certifications in her arsenal. She is a LEAN-Certified Trainer and is USACE QC-Certified. She is also OSHA 30-certified and has won multiple Safety awards. Her efforts led directly to her former GC firm winning the top AGC Safety Awards for Small Business in Washington State (two years in a row) Lori has prepared comprehensive training programs, put together multiple safety summits, and can organize other major events for our clients. She is an expert in many federal contracting specialties, including SAM.gov, Bona Fide office expansions, and the sometimes-complex registration processes for set-asides. Lori brings the Cavalry team a different twist of exciting expertise that pays big dividends for our clients.

Lori’s background and experience working directly with Contracting Officers and Source Selection Personnel help her lead a company that is a perfect fit for high-performing small businesses in the government sector. She found that many of these high performers focus intensely on performing their contracts well and overlook the need for marketing. She understands the outstanding work that they are doing and continues to build an amazing team that can effectively tell their stories through proposal writing and marketing content in a way that resonates with their audience.

Lori’s home base is Seattle, but she travels quite a bit with her many Cavalry duties and enjoys visiting clients and government offices, connecting people, and helping to build solid relationships. She serves with the Society of American Military Engineers and is on the board at the Tacoma, WA Post, which keeps her quite busy with any spare time she may have.  When you see her out & about, make sure to connect!  She has two children in college, who she couldn’t be more proud of.


Elisa Howard provides proposal writing and editing expertise for Cavalry, and has extensive experience in the entire proposal management process.

After receiving a BA in English from CU-Boulder, Elisa worked as a legal secretary in Leadville, Colorado, and then became interested in the engineering field. She obtained a BS degree in Industrial Engineering at NCSU-Raleigh and first worked for General Motors as an Area Engineer. She then worked as a Manufacturing Engineer for Baxter Manufacturing in Washington.

During this time, Elisa realized how poorly Operations & Maintenance Manuals were written. After rewriting dozens of these manuals, she decided to direct her energy towards Technical Communications, which nicely blended her writing and her analytical skills. Elisa’s major client for over 10 years was Weyerhaeuser Company. She then turned her attention toward proposal services for federal contractors, and has provided proposal writing and management services in pursuit of all types of RFPs: TSB, 8(a), SDVOSB, and HUBZone, as well as Full & Open Competition.

Coming from a rambunctious family, with six brothers and two sisters, Elisa learned early how to play well with others. She has excellent skills as a Project Manager and is able to corral lots of kittens.


Colleen Bryan has more than a decade of experience in marketing, communications, and public relations serving multi-industry clients, including: construction, architecture, engineering, healthcare, and occupational health and safety. After years of developing her professional portfolio in advertising, public relations, print journalism, and broadcast journalism, Colleen transitioned from media and agency work to corporate in-house marketing and business development. She holds dual Bachelor of Arts degrees in Journalism & Public Communications and French Language as well as a Master of Arts degree in Technical Communication. Since joining Cavalry in January 2019, her primary responsibility as Marketing Director is to develop effective marketing plans, branding, collateral, and graphics.

Colleen is an active professional and has presented at various industry events, including conferences hosted by Public Relations Society of America and Associated General Contractors of America. She has also earned top honors from the Construction Marketing Association for publicity and previously served on the Associated General Contractors of America Business Development Steering Committee. Colleen is a U.S. Air Force military spouse and lives in Alaska with her husband Landon where they enjoy skiing, downhill biking, and spending time with their malamute mix, Eska.


George Cornwell, P.E., has 35 years of experience with the US Army Corps of Engineers in Kansas City working Hydrology and Hydraulics Engineering, Project Management, and all issues pertaining with the District’s Architect-Engineering contracts.

George graduated from the University of Missouri – Rolla with a Bachelor of Science degree in Civil Engineering, and after graduation he received a Master of Science degree in Water Resources Engineering from the University of Kansas while working full time. He is a Registered Professional Engineer in the State of Missouri.

George’s most pertinent experience during these years was his experience in chairing Selection Boards for the following contract types: Architect-Engineer, Construction, Design-Build, Environmental Remediation, and other Services. These contracts included Firm Fixed Price and Cost Reimbursement vehicles. In all, he chaired nearly one hundred Selection Boards with a total acquisition value of approximately $3.5 billion. During his last two years with the District his full time job was to chair a different Selection Board nearly every week. During his career he developed an in-depth understanding of the Federal marketplace – the terminology and the processes for contract announcement and selection. The experience that George accumulated included analyzing, evaluating, and discussing over one thousand proposals.

During his Federal career George always stressed the need for successful Quality Control processes and reviews. When chairing Section Boards nothing was more important than ensuring that the proposals show the effects of Quality Control reviews and are compliant with the requirements of the solicitation.

After George left Federal service in 2011, he pursued work as a Federal business development consultant. His extensive knowledge of Federal contracting and contract selection procedures proved invaluable as he continued to be involved in Federal contracting by consulting with many firms, both large and small, that were in pursuit of Federal contracts. During this time he also performed as a Proposal Manager, leading the development of proposals for Federal and international projects.


Jane Bensel has 20 years of experience in the A-E Marketing and Proposal sector with a focus on our SF330 proposals. Jane manages complicated, comprehensive proposals, while developing effective, memorable, and smart marketing materials. She is an effective communicator and has extensive experience developing winning strategies for winning proposals!

Jane is a rock star at coordinating efforts to meet tight proposal deadlines. This skill, along with her strong organizational, writing and editing skills, makes responding to complicated RFPs seem easy. Since she has worked on numerous winning proposals for large Federal Government contracts, Jane is able to efficiently and thoroughly parse the requirements of owner RFPs and RFQs, effectively communicate those to clients, and diligently manage the effort responding to them. She understands the engineering profession, has superb attention to detail, and is an effective communicator in written and oral forms.

“What’s more, she is a joy to work with!”, states one of her favorite clients. Jane joined the Cavalry team in early 2018 and is, in fact, a joy! She and her family recently moved back to the Boston area so that they could enjoy living near their extended families and many friends.


Max has a BA in Art History from Washington State University, as well as a postgraduate certificate in Editing from the University of Washington Professional & Continuing Education school. Max is fastidious with an eye for inconsistencies. He has worked in editorial for museums, book publishers, and online media, and brings a fresh perspective to the proposals team and to the work Cavalry does for its clients. 

An enthusiastic traveler, Max has spent multiple years living abroad in places like Melbourne, Australia, and Madrid, Spain. Along the way he has developed a fondness for public green space, sheep, and too-cold beer. He lives in Washington State.


Kate Brough provides web development and online support to the Cavalry Consulting team.With over a decade of web development experience, Kate brings your marketing to the world wide web. Her background in graphic design and branding ensure that your presentation is cohesive from concept, to print, to online presence. Whether you need a full overhaul of your online strategy, reorganization of your material, migration from platform to platform, or troubleshooting on a project that has you confounded, Kate is your girl.

Kate’s journey in marketing began at Merrimack College with a business administration degree with a concentration in marketing and double majors in digital media and social/organizational psychology in 2003.  Her formal education continued with a Masters of Business Administration from The Citadel Graduate College concentrating on training and human factors in 2007. For the past 10 years, she worked as a freelance web development and branding specialist supporting numerous businesses in their pursuit of a unified branding strategy and online presence, with specific emphasis on WordPress development, HTML, CSS, and custom graphic design.

As an active duty military wife for 12 years, Kate has experience living across the United States and working remotely. Currently, her husband serves in the Reserves, which keeps them on the East Coast as they raise their two young children, dog, and two cats.


Hoover Li is a freelance graphic designer with 20 years of experience in designing advertisements, annual reports, brochures, conference and marketing materials, logos, newsletters, and magazine layout. He is organized, resourceful and highly adaptable to meeting deadlines. 

A 1992 graduate of the University of Oregon, Visual Design B.F.A. program with emphasis in printmaking, Hoover has utilized his range of skills in designing for numerous construction firms and associations, book publishers, planners (local, national and international conferences), gardening publications, and marketing firms.

After graduating high school on the big island of Hawaii, Hoover attended University of Hawaii at Manoa on Oahu from 1986–1990, before transferring to the University of Oregon to complete his degree. Tennis, adventure games, and enjoying the outdoors are what keep his mind disciplined and focused. 


Michael (Mike) Coggin, PE, is Cavalry’s expert for design-build and complex construction opportunities, providing Program Management support, Subject Matter Expert content, 8(a) Program Development, and customized Business Development Services.

Mike recently retired from a 33-year career with the US Department of the Army and has been a licensed registered engineer in Texas since 1986. He received his Bachelor of Science from Texas A&M University (go Aggies!) and is also a graduate of an Army Management Staff College. During his career with the Army, Mike was responsible for Department of Defense projects totaling more than $3 billion, and he wore many hats: US Agency for International Development, Chief of Party in Baghdad, Iraq; Chief of Engineering at Fort Hood, TX; and Facility Manager at Brooke Army Medical Center, TX.

Project highlights include the construction of a $50 million Fire Training School at Goodfellow AFB in San Angelo, TX, and a $1.5 billion Iraq Reconstruction Program, where he managed the construction and design of 67 projects that rebuilt the infrastructure across the country. Mike’s last project in his Department of the Army career was the much-needed and highly anticipated $750 million medical center expansion and renovation of Brooke Army Medical Center (BAMC) at Fort Sam Houston, Texas.

Since retiring from public service, Mr. Coggin has worked in the private sector, most recently as Vice President of a construction firm and a design firm, both of which received federal contracts under his guidance.

Mike’s considerable knowledge of the federal acquisition and contracting processes, along with his strong relationships and interpersonal skills, truly make him an invaluable part of the Cavalry team. He is our “not-so-secret weapon” to deliver the best possible outcomes for our clients through business and proposal development, contract preparation, negotiations, and contract modifications.