Michele Atkinson, CF APMP, is the founder and President of Cavalry Consulting, Inc. She formed the company with her own core values of integrity, quality, and transparency as the foundation of the business. Michele has been perfecting the art of federal proposal writing for over a decade, working closely with executives and subject matter experts to capture their unique advantages in captivating and winning proposals. Since launching Cavalry Consulting in 2016, her expertise in government contracting and proposal development has resulted in over $20 Billion in awards and earned the company dozens of repeat clients. Michele is well versed in the SBA regulations for small business set-aside contracting and is actively involved in the defense acquisition community, where she enthusiastically contributes industry perspective to enhance national security innovation.
Prior to Cavalry, Michele was employed by an 8(a) ANC contractor, performing roles from Capture Manager to Proposal Writer, Business Developer to Proposal Manager, Marketing Director to Graphic Designer, to Content Manager, to Production Manager. Most of the time, Michele was working in most of these roles at the same time, with little or no resources for support. What could have been seen as an impossible challenge, Michele took each new task as an opportunity to learn new skills that would help her grow professionally. As a result, she has incredible empathy for the small clients that Cavalry supports, and has developed tools to maximize proposal efficiency for teams with few resources.
Michele has personally performed every task that Cavalry offers. She has managed countless complex proposals, and has traveled all over the country delivering capabilities briefings and developing business. This combination is quite valuable – she knows and speaks to the government officials, and hears from their own mouths what they want to see and read in proposals and marketing materials.